Loyalty System for Customers of the GATE Fashion Brand

Design

Ecommerce Development

Business Intelligence (BI)

Infrastructure

INTRODUCTION

About GATE

GATE is a fashion brand known for bringing modern and affordable style to everyday life. With dozens of stores across the region and an expanding online shop, it connects with customers who value both comfort and trend.

CLIENT'S PROBLEM

Connecting Online and In-Store Purchases

The client aimed to enhance sales across both physical stores and the online shop while motivating customers to make repeat purchases and foster stronger loyalty. To achieve this, they sought an intelligent information system capable of evaluating each customer’s value and status in real time and automatically providing personalized discounts, whether the customer was shopping in-store or online.

SOLUTION - CRM

Customer Loyalty Program With “G’s”

We designed and developed a comprehensive customer loyalty system called GATE CRM. The solution enables customers to collect points, known as G points, for their purchases, whether made in-store or online. These points can later be redeemed for various discounts and benefits, encouraging repeat purchases and brand loyalty.

Countries

Stores

130

Eshops

SOLUTION - BACKEND

Clear Admin System

The admin application provides full visibility into customer data, segments, benefits, products, store locations, transactions, and ongoing campaigns. This enables GATE to gain valuable insight into customer behavior, tailor its product offerings more effectively, and strengthen overall customer relationships.

SOLUTION - BUSINESS INTELLIGENCE

Turning Data into Insights

We implemented BI reporting to assist the client in monitoring key performance metrics, analyzing sales and customer behavior, and making data-driven business decisions.

INFRASTRUCTURE

Secure and High-Availability Infrastructure

We manage the operation, monitoring, and maintenance of the system and its infrastructure while providing continuous SLA support. We proactively offer recommendations and insights whenever relevant to help the client keep the system running efficiently and up to modern standards.

The solution runs on the T4 Private Cloud, a VIP service built on modern technologies, ensuring high availability (99.9%). Releases are coordinated in advance and performed mostly after midnight, with only a short planned downtime. All updates follow a fully auditable SDLC process, with no direct modifications to production code.

This setup guarantees a reliable and secure environment for the GATE CRM and BI systems.

OUTCOME

From Concept to a System Serving Over 1 Million Customers

Thanks to the loyalty system we built for GATE, the brand can now manage benefits and track activities for over 1 million customers. The system ensures reliable functionality, accurate data processing, precise point calculation, and strong protection against fraud.

The GATE CRM operates securely on the T4 Private Cloud, backed by continuous SLA support, ensuring stability and high performance for the client’s operations.